MobiMate® Launches All New Web site with Enhanced Functionalities and Revamped Branding

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Lod, Israel, March 15, 2005 – MobiMate, the leader in travel and business application services for mobile devices, launched an all new Web site today which includes enhanced technical functionalities, easy to use navigation, multiple product and application listings and a completely revamped corporate image and branding.

“Our products have evolved so tremendously over the last two years, and the number of mobile platforms and communication devices that we support has become so enormous that our previous Web site wasn't able to keep pace with all of our mobile developments and provide the necessary support our customers deserved,” stated VP of Marketing, Nicole Mayraz. “It was important for us to equip our users with a Web-based platform that is on par with the elegance and proficiency of our mobile product offerings.”

The new Web site enables users to easily find the information they are searching for by providing various access points to each of the company's device platform offerings and the multitude of mobile products and services available for purchase at the site's online store.

Visitors to MobiMate.com are now able to quickly and easily search by phone manufacturer, device maker, operating system platform, or simply by browsing the company's Special Offers page periodically to see what promotions are being showcased at any given time.

MobiMate's VP of Marketing added that “we are entering a new era of mobile commerce – where consumers are turning their phones and mobile communicators into personal computing and business management companions. MobiMate is at the forefront of the companies providing these consumers with the applications, services and tools they need in order to achieve this, and now with our new Web site –finding and purchasing these tools is easier than ever.”

Locating and identifying MobiMate's corporate information is now also just as straightforward and effortless. This is especially important to the many carriers, software distributors and affiliate aggregators who continue to partner with MobiMate in order to offer the various mobile products, applications and services to their wide consumer-base.

MobiMate's products, services, corporate information and more can be found at www.mobimate.com .

About MobiMate®
MobiMate® is a mobile application developer with numerous award winning travel and itinerary management product lines and hundreds of thousands of subscribed users worldwide. MobiMate's strategic partners include Nokia, Orange, The Weather Channel Interactive® Inc., Symbian, Handango, OAG, Sony Ericsson, Hewlett Packard and others, providing global distribution and international sales of the flagship WorldMate® product, which is available in Professional, Standard and Desktop Editions on multiple wireless platforms including Java, Blackberry, Palm OS, Microsoft Windows Mobile (Pocket PC), Symbian UIQ, Series60, Series80 Communicators and Desktop PC.

For more information about MobiMate, please visit http://www.mobimate.com/company.shtml

MobiMate® and WorldMate® are registered trademarks of MobiMate, Ltd. The Weather Channel™ and weather.com are trademarks or registered trademarks of The Weather Channel Interactive ® Inc. All other trade names and trademarks are the property of their respective holders.