WorldMate®', the leading mobile travel application, advances to BlackBerry™

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Lod, Israel, October 5th, 2004 - Following its success on all other prominent smart mobile device platforms, MobiMate has announced the availability of its award-winning WorldMate Standard Edition on BlackBerry Handhelds.

Designed for frequent business travellers, WorldMate is the #1 best-selling mobile travel application, featuring world Clocks, Weather forecasts, an on-line Currency Converter and more. WorldMate combines on-line services with on-device software to provide end-users with a seamless, intuitive and coherent user experience. WorldMate will be available on all color-screen BlackBerry handhelds and will initially be sold through MobiMate's on-line store and select business partners like Handango and several wireless operators.

Nadav Gur, MobiMate's CEO stated "WorldMate fulfils critical needs of frequent business travellers - an audience characterized, among other things, by the prevalence of BlackBerry devices. We recognize the need of these users to have travel related information available at their fingertips - and intend to supply them with the full WorldMate product line right on their BlackBerry devices."

For a FREE trial download & more information, please visit http://www.mobimate.com/blackberry/

About WorldMate®
WorldMate® is the world's leading mobile travel and itinerary management companion service, providing subscribed users with the ability to create, plan, manage and send travel-related trip itineraries in six (6) languages and on eight (8) platforms including Java, Blackberry, Palm OS, Microsoft Windows Mobile (Pocket PC), Symbian UIQ, Series60, Series80 Communicators and Desktop PC.

WorldMate® is the three time recipient of the Handango People's Choice Awards in the Travel and Business Enterprise categories, and has received countless wireless developer accolades and endorsements from Nokia, PalmOne, Sony Ericsson and Symbian, as well as awards from industry specific eZines such as PC Magazine, ZDNet, PocketPC Magazine, Geek.com and others.

For more information about WorldMate®, please visit www.mobimate.com/worldmate

About MobiMate®
MobiMate® is a mobile application developer with numerous award winning travel and itinerary management product lines and hundreds of thousands of subscribed users worldwide. MobiMate's strategic partners include Nokia, Orange, The Weather Channel Interactive® Inc., Symbian, Handango, OAG, Sony Ericsson, Hewlett Packard and others, providing global distribution and international sales of the flagship WorldMate® product, which is available in Professional, Standard and Desktop Editions on multiple wireless platforms including Java, Blackberry, Palm OS, Microsoft Windows Mobile (Pocket PC), Symbian UIQ, Series60, Series80 Communicators and Desktop PC.

For more information about MobiMate, please visit http://www.mobimate.com/company/index.shtml

MobiMate® and WorldMate® are registered trademarks of MobiMate, Ltd. The Weather Channel™ and weather.com are trademarks or registered trademarks of The Weather Channel Interactive ® Inc. All other trade names and trademarks are the property of their respective holders.